CUSTOM RESEARCH
CUSTOM RESEARCH
Spring International’s expertise goes well beyond employee surveys and engagement. We understand that customer experience programs can provide key insights into customer preferences, challenges, and complaints, and allow businesses to better position themselves for growth and stay ahead of the competition. The professionals at Spring offer a wide range of customer and stakeholder-focused research services that help market leaders deliver exceptional customer experiences.
Companies that strive to understand their customer’s needs and wants are usually far more successful than those operating under assumptions alone. And just as important as monitoring the “voice of the employee”, gaining a clear understanding of the “voice of the customer” should be a critical component of your business strategy. Your customers, members, or stakeholders need to be the focus of everything you do, and you shouldn’t just speculate as to what they are looking for.
Customer-Centric Research
We create custom surveys that are designed to help businesses gain critical insights into the “customer experience”. These often include questions such as: What are the things they like? Don’t like? Wish you offered or did differently? The Spring team will help businesses design, host, and interpret the survey data to identify problems and uncover new opportunities. We’ll use the data to assist you in identifying areas for improvement and potential disconnects between your customers’ wants and the experience you are actually delivering.
Nonprofit Research
Funding from donors is the financial lifeline for most nonprofit organizations, therefore it is so important to understand the driving forces behind donations. Spring works with nonprofits to design custom surveys to ask their supporters and stakeholders critical questions including What prompted you to join (or support) our organization? What value have you derived from being a member? What motivated you to donate in the past? Spring can help you gain valuable insights into the decision-making process of your donors, which will go a long way in supporting your development efforts.
MESSAGE TESTING
Launching new initiatives or marketing campaigns with the wrong messaging can be a costly mistake. The team at Spring are experts at coordinating and hosting focus groups that allow you to test your messaging options before they go to market. We can give you insights on what will likely resonate with your target audience… and what messages will probably miss the mark. Spring can also help you avoid Ready-Fire-Aim scenarios by assisting you in thoroughly testing your messaging options before putting marketing plans into action.
Our custom research solutions are designed to:
- Uncover important customer expectations around your products or services
- Identify shortcomings in the overall customer experience
- Prevent small problems from becoming big problems
- Increase customer and donor retention
- Help you develop new ideas for new service offerings
- Deliver impactful messaging that will resonate with your audience
MESSAGE TESTING
Launching new initiatives or marketing campaigns with the wrong messaging can be a costly mistake. The team at Spring are experts at coordinating and hosting focus groups that allow you to test your messaging options before they go to market. We can give you insights on what will likely resonate with your target audience… and what messages will probably miss the mark. Spring can also help you avoid Ready-Fire-Aim scenarios by assisting you in thoroughly testing your messaging options before putting marketing plans into action.
Our custom research solutions are designed to:
- Uncover important customer expectations around your products or services
- Identify shortcomings in the overall customer experience
- Prevent small problems from becoming big problems
- Increase customer and donor retention
- Help you develop new ideas for new service offerings
- Deliver impactful messaging that will resonate with your audience
Launching new initiatives or marketing campaigns with the wrong messaging can be a costly mistake. The team at Spring are experts at coordinating and hosting focus groups that allow you to test your messaging options before they go to market. We can give you insights on what will likely resonate with your target audience… and what messages will probably miss the mark. Spring can also help you avoid Ready-Fire-Aim scenarios by assisting you in thoroughly testing your messaging options before putting marketing plans into action.
Our custom research solutions are designed to:
- Uncover important customer expectations around your products or services
- Identify shortcomings in the overall customer experience
- Prevent small problems from becoming big problems
- Increase customer and donor retention
- Help you develop new ideas for new service offerings
- Deliver impactful messaging that will resonate with your audience
It’s important to remember that the customer journey is ever-evolving. Consumers are more demanding than ever and they expect even more engagement from the businesses and organizations they deal with. The professionals at Spring help market leaders and nonprofits monitor the “voice of the customer” on a consistent basis so they can stay ahead of the competition and uncover new and exciting opportunities.
